Whether you're in charge of a large organization or a small team, a mission statement is one of the most powerful things you can accomplish. It explains the reason for the organization's existence, or raison d'être, and serves as a focal point for everyone to rally around.
Of course, we can create our own mission statements. Writing statements for our companies is considerably easier when we write them ourselves. A working mother's mission statement is as follows:
"Because both my career and my family are vital to me, I will make every effort to fulfil my obligations. My workplace is where I strive to provide assistance to others, express my technical skills, and foster peaceful and gratifying connections. My house is where I strive for happiness, serenity, satisfaction, and joy. Despite the difficulties, I strive to strike a balance between job and home, as well as the true needs of individuals who rely to me for assistance."
Topping all of these assertions is the Ringland Bros circus's goal statement, written in 1899: " "To be good, humanity must be content. The aim of fun is to adorn the faces of people with smiles for a while, to loosen the chains that bind man to his responsibilities and return him to them more suited to his responsibilities.
Amusement frees the mind from its surroundings and replaces the factory's drab routine with the joyful melody of the meadowlark. It makes frowns smile, and it soothes the wrinkles of grief.
This is the amusement mission, and the circus, with its simple visions of joy for children and its ability to make all men and women children again for at least one day, comes the closest of any kind of amusement to accomplishing it."
Managers frequently establish mission statements because they believe they should, only to put them on the shelf and forget about them. This, however, misunderstands the true force and purpose of mission statements. They can function like irresistible magnets, attracting everyone in the same direction if they are put together with a true grasp of what a group of people can do.
Confirming, verifying, communicating, and living the mission statement is one of the most important duties of leaders, whether at the top of the organization or elsewhere. Here are a few examples of how this could occur.
• Make a list of your mission statement. Although it can be used for advertising, it should never be viewed solely as a promotional tool; rather, it should be viewed as the group expressing its finest self.
· Consider how the group will benefit others first. These people could be its employees, consumers, the community at large, or future generations.
• Imagine being dispatched on a mission by a higher authority. The Mission Statement gets easier to write if you envision the organization as serving a role on a deeper level, possibly beyond your immediate comprehension. Rather than just restating the company's goal of making money for its stakeholders, your mission will have a considerably greater impact if you gain a feel of the company's unique and particular purpose.
•
Connect your mission statement to your objectives, goals, and visions.
•
Make use of language that is easily understood by all. Simple monosyllabic one-liners make the best Mission Statements.
• Don't stress if you don't do it correctly the first time. Understanding the mission of your organization, like our own understanding of our purpose on this planet, is a work in progress. So keep working on it and revising as you go.
Of all, stating these lofty goals is one thing; finding the perfect language is another. Take a look at these well-known mission statements that have been adopted by well-known companies at various eras.
1. Reebok: “Our mission is to instill a desire to win, to go above and beyond, and to captivate the heart and mind of our customers.”
2. Walt Disney says, "I want to make people happy."
3. Wal-Mart: “To allow ordinary people to buy the same products as the wealthy.”
4. The Body Shop: “Work tirelessly to close the gap between theory and practice while incorporating fun, enthusiasm, and care into our everyday lives.”
“Our objective is to make aspirational quality accessible to all,” says Marks and Spencer.
6. Sony: “Our purpose is to enjoy the thrill of developing and implementing technology for the general good.”
7. Coca-Cola: "Our business's underlying proposition is clear, robust, and ageless." We successfully nurture and defend our brands when we provide refreshment, value, joy, and fun to our stakeholders.”
8. 3M: “Innovatively address unresolved problems.”
“We are an integrated, research-based collection of companies whose corporate objective is to create, discover, develop, manufacture, and market safe and effective medicines around the world,” says Glaxo.
Last but not least, mission-coach.co.uk's Paul Beeston says, "To live your mission is the kindest thing you can do." Your mission will always have a significant impact on your life, the lives of others, and the environment. You must fulfill your task for the sake of humanity and the Earth. Your mission is an important component of life's fabric, and it would be incomplete without it. Is there anything more you should be doing?”